Press Kit Description
Ford delivered European public debuts for the new Ford Mustang BULLITT, new Edge SUV, and new KA+ Active crossover model at the 2018 Geneva Motor Show.
Celebrating the 50th anniversary of the legendary Warner Bros. film starring Steve McQueen, the Mustang BULLITT features an enhanced Ford 5.0-litre V8 powertrain with new rev-matching technology for seamless gear changes, and was unveiled in Europe with the support of third-generation members of the McQueen family, Chase and Madison McQueen.
The new Edge SUV offers a comprehensive range of driver assistance technologies to make journeys more comfortable and less stressful, and debuts in Europe a new powerful and fuel-efficient 238 PS bi-turbo 2.0-litre EcoBlue diesel engine, combined with a new eight-speed automatic transmission for effortless cruising.
The new KA+ Active further enhances the new KA+ value-for-money compact five-door model with rugged bodystyling, raised ride-height, unique chassis tuning, and a high-level standard equipment specification.
Also on show in Geneva is Ford’s completely renewed, dynamic and stylish Tourneo people-mover line-up, including the new Tourneo Courier, Tourneo Connect and Tourneo Custom.
BULLITT and all related characters and elements © & ™ Warner Bros Entertainment Inc. (s18)”