Press Kit Description
Ford is challenging video game developers to create solutions for global mobility issues.
The Ford Smart Mobility Game Challenge encourages developers to turn the challenge of integrating different transport modes within a city into fun and engaging online games. This was announced during gamescom – the largest interactive games trade fair in Europe – taking place Aug. 5-9 in Cologne, Germany.
A unique all-new Ford Focus RS featuring an exterior designed by players of Forza Motorsport for Xbox also is on show in Cologne. The special Forza Focus RS was driven to the event by the Stig from BBC’s Top Gear.
Ford also has joined with Microsoft to feature the all-new Ford GT in the new Forza Motorsport 6 game for the Microsoft Xbox One console. Visitors to the gamescom will be able to view the Ford GT ultra-high-performance supercar – the game’s cover star, at the Xbox stand