Press Kit Description
Forza Motorsport is a virtual showroom for Ford – enabling consumers to experience high-performance vehicles like the Ford GT and Focus RS.
At Gamescom – Europe’s biggest interactive games trade fair – gamers can set a virtual Focus RS lap time around the Spa-Francorchamps circuit using Ford’s Forza gaming pods, for a chance to win a real-life Focus RS track-driving experience with tuition from Ford racer, Harry Tincknell.
Experts from Ford and Microsoft are participating in a panel discussion about the growing relevance of digital driving experiences. Forza Motorsport 6 players have spent more than 398 years driving more than 466 million kilometres (290 million miles) in Ford vehicles since the game’s launch in 2015.