Press Kit Description
The all-new Ford Kuga is Ford of Europe’s first entry into the highly competitive crossover market and promises a blend of rewarding on-road driving quality and surprising off-road capability.
The genesis for Kuga was first seen in the dramatic Ford iosis X Concept car which made its debut at the 2006 Paris Motor Show. John Fleming, the company’s President and CEO confirmed then that Ford of Europe would be developing a production vehicle inspired by the iosis X Concept for launch within two years.
At the 2007 Frankfurt Show, Ford demonstrated that this commitment was soon to become reality with a preview of the production model.
Signalling its significance as a new direction for Ford of Europe, the new model was given its own name. The Ford Kuga was born and destined to join the Ford of Europe model portfolio during the first half of 2008.
“With the new Ford Kuga we are keeping the promise we made at Paris in 2006, and delivering a highly capable, expressive and charismatic vehicle which will extend the Ford model range further,” said John Fleming. “I firmly believe Kuga will appeal to many loyal Ford customers looking for something a bit different, as well as repeat the success of
S-MAX in bringing new customers to the Ford brand.